Hello!
I’m Alyssa, a Digital Marketer and Conversation Designer based out of San Francisco
A little about me
I’m a full-stack digital marketer whose experience encompasses everything from media ads, communications, and AI-driven conversation design.
I have designed and built over a dozen chatbots for small, medium, and enterprise clients. Feel free to ask me about them!
Brand Innovators, Miami, 2023*
recent work experience
ZEALS
Head of CSM and Conversation Design
(August 2023-present)
Lead Conversation Designer
(January 2023-August 2023)
Yamazaki Home
Assistant Marketing Manager
(August 2021-January 2023)
Marketing Associate
(January 2020-August 2021)
Tappx
Content Manager
(Oct 2017 - May 2019)
CHATBOTS I’ve Built
JC Penney
Zenni Optical
Rotate Watches
Moonlite
CAsE STUDY: JC Penney
70%
Conversation Completion Rate
Customers are educated and demonstrate a strong interest in learning more about JCPenney’s products
(Benchmark for ecommerce: 55% completion rate)
39%
Push Notification Opt-in Rate
JCPenney’s customers wants to stay engaged with instant touchpoints at a significant rate
Benchmark + ZEALS data : Subscription rate 8% - 15%
74%
Push Notification Reaction Rate
Customers re engage with JCP via push notification and continue their customer journey on the site
Benchmark + ZEALS data: 7.8% reaction rate
CAsE STUDY: Zenni
Zenni Optical
18%
Conversion Rate Through Chatbot
Customers are educated and demonstrate a strong interest in learning more about Zenni’s products
(Benchmark for ecommerce: 55% completion rate)
94%
Conversation Completion Rate
Customers are educated and demonstrate a strong interest in learning more about Zenni’s products
(Benchmark for ecommerce: 55% completion rate)
CAsE STUDY: Moonlite
Moonlite
75%
Reduction in CAC
The cost of acquiring customers is reduced by 75% through the social chat experience when compared to traditional marketing channels
90%
Conversation Completion Rate
Customers are educated and demonstrate a strong interest in learning more about Moonlite products
(Benchmark for ecommerce: 55% completion rate)
20%
Increase in AOV
Purchase value from customers who have interacted with the chat experience increases by 20%
Writing samples
I was
created
to create
contact me
Email:
ayoung324@gmail.com
Phone:
302-339-9797
